All Bars & Racks manufacture high quality exterior accessories such as tray bodies, sports bars, nudge bars, side steps and racks. Their main target audience are tradespeople and vehicle dealerships.
The aim of the redesign was to simplify the process of finding an accessory for a specific vehicle at a basic level. It was also important to focus on visual reference as most customers can't visualise an accessory on their vehicle until they see something similar.
In order to achieve the brief, side panel navigation was introduced, integrated with vehicle filters. Upon selecting a vehicle, results would show gallery images, arranged into product categories of accessories available for that vehicle that have been fitted prior.
> Front End Digital Design
> UI Design