Born with an intrinsic eye for design and an inquisitive mentality, creative projects have always been a passion of mine. Nothing stimulates my mind more than producing creative ideas to either build a brand or communicate and connect with people. I get inspired on a daily basis and share great enthusiasm generating concepts and witnessing the progression of my idea translate into different mediums.
Working in the capacity of Graphic Designer / Art Director, my solutions are the result of strategic thinking combined with a strong design sensibility. I work closely with clients to increase their exposure and improve their sales through a variety of projects such as conceptualisation, art direction, branding, logo design, packaging, brochures and web design to name a few.
Design is effective when it helps your business reach its goals. Whether it’s brand recognition, user experience, building awareness or improving your sales, the solution is always centered on your business motives. Here's how it works.
Briefing: The process begins with asking questions, taking the time to gain an insight into your business and defining your business needs.
Research & Strategy: In order to differentiate you from your competitors, there is a need to establish who they are and what it is that makes you different. Researching your industry forms an integral part of the design strategy defining the projects context, market and environment.
Concept Development: The phase where the strategy starts to develop via the process of brainstorming, conceptual thinking and sketching. This then provides an opportunity to evaluate and refine the best ideas.
Design: With the groundwork laid out we’re now equipped to take ideas and create visual prototypes for your logo identity, magazine, brochure, packaging or website design. With a network comprised of creative specialists in different areas of expertise, diverse skill sets such as Copywriting, 3D Imaging and Photography are available to call on for any piece of work.
Process & Management: Each project is embraced with a positive attitude inline with a meticulous attention to detail ensuring there are no hiccups along the way. This is made possible as you are involved at every design phase. After all, a good collaboration results in a successful project.